Do you know how buyers will first view your house when their search begins? They will see photos online. This shouldn’t come as a surprise. If you’re like most Americans, the start of every major purchase begins online. Imagine your house for sale on Amazon where people could leave reviews. What would people say about it?
“I wanted to like this house. It’s on the perfect street in a great school district, after all. But it looks so dark and small. There’s stuff everywhere…I’d have to paint every wall. Just not worth it.”
“This house should be known as the ‘smelly house.’”
“It’s so dated. I’ve watched all the home shows on HGTV, so I know what’s in and what’s out. This house is O-U-T, out!”
These are actually all things we have heard from buyer showing feedback! Your home is likely your biggest investment. We are here to make sure you do not leave money on the table when you are selling.
So, if your house’s “first showing” are the online photos, one surefire way to increase traffic into your house is to make sure those photos are great. Great staging will make for great photos.
Great stagers know how to highlight all your house has to offer and how to minimize its minor flaws. In a world of shortened attention spans and immediate gratification, staging will ensure that potential buyers make it through all of your listing photos. And since most of us now have the attention span of a 9 year old with ADHD, getting through all the listing photos of one house is quite the accomplishment. (If you don’t believe me, do some home searching and see how many houses you can look at in their entirety before you give up to do basically anything else.)
Great staging gets people in your actual door. And once they’re in, they can be sold on everything the house has to offer.
